Baroo, the leading full-service pet concierge which operates in urban, luxury multifamily properties in premier cities across the U.S., today announced it closed a $2.25 million seed investment, led by investor Jordanna Schutz’s Birchaven Group, which focuses on early stage and technology companies. In addition to Birchaven, the round includes a diverse group of venture capitalists, approximately 50 percent of which are from women-led firms, including Crimson Peak, Krillion Ventures, Sueco and The Graduate Syndicate, a fund managed by Flybridge Capital Partner’s General Partner, Jeff Bussgang.
The monies will be used to continue to grow the company’s presence in existing markets and expand into new cities.
“Our latest round of funding is a testament to the value of Baroo’s unique services and consistent track record of momentous growth,” said Lindsay Hyde, co-founder and CEO of Baroo. “We are extremely proud of the high-quality, on-demand pet care services we offer in urban, luxury multifamily buildings, and are thrilled to see that those services are effectively meeting the unique needs of many busy urban residents.”
Since the initial launch in Boston in 2014, Baroo continues to offer an unrivaled selection of customizable, on-demand pet-care services, including a variety of dog walk or run programs, in-home pet sitting, feeding, vet visits and training. The company also hosts a variety of pet events such as Yappy Hours and themed holiday parties in collaboration with each respective partner property which encourages community building among residents and further bonding between pets and pet owners. Subsequently the company has scaled to Washington, D.C. and Chicago. Today, Baroo offers services to more than 50,000 residents nationwide.
“Baroo has established a new standard of excellence in pet care and is filling a void in high quality, on-demand pet services by comprehensively and caringly meeting the needs of condominium building residents, beloved pets, and building managers,” said Jordanna Schutz. “We have been amazed with Baroo’s growth milestones since its inception just two years ago, and are looking forward to the company’s continued success in current and expanding markets.”
Baroo partners with key industry leaders including Equity Residential, Related Companies, Bozzuto Management and more. Care providers are trained to work in luxury multifamily properties with pets, residents and management top of mind. With owner and pet safety at the forefront, all company staff is FBI background checked, bonded and insured. Additionally, the company’s tech-enabled web and mobile platforms provide owners with essential real-time information on their pet’s progress and well-being, as well as convenient scheduling and payment options.
For more information on Baroo’s services or upcoming investment opportunities, please visit www.baroo.co.
About Baroo
Baroo is the leading, full-service pet concierge operating in urban luxury multifamily properties in premier cities across the U.S., including Boston, Chicago, and Washington, D.C. The company delivers unrivaled, on-demand pet care services to residents, including a variety of dog walk or run programs, on-site playdates, in-home pet sitting, grooming, feeding, vet visits and training. Baroo currently services a portfolio of 50,000 residences and is solidifying new partnerships with properties and property management teams regularly. With both owner and pet safety and security at the forefront, Baroo trains their employees in partnership with MSPCA-Angell Memorial, a leader in pet behavioral health, to deliver best in class services. Additionally, all Baroo staff are FBI background checked, bonded and insured
