Wooden cufflinks with the outline of an atomically-correct set of lungs on them. We don’t know why you want ’em, but, thanks to a listing on Wooden Accessories Co., we know that you do, indeed, want them.

We know all this because Wooden Accessories Co. is a brand from Rockville, Md.-based BigSpool — an ecommerce startup that uses “data and rapid production to create things that people want but can’t find.” Essentially, cofounders Alice Hu and Hao Jiang (the third cofounder, Ravi Pidatala, was in another meeting) told Technical.ly in a recent conversation, BigSpool is “turing ecommerce on its head” (Jiang’s words) by looking for things that people want and then creating them, rather than creating something and hoping to find people who will want to buy it.

READ FULL ARTICLE HERE