Naming your startup may seem like the fun part, but this key step actually presents all kinds of challenges and possible pitfalls. You want a name that is unique and fun and easy to pronounce but also that speaks to what your company is and does. It’s a delicate balance that even a lot of real, honest-to-goodness, money-raising startups don’t get quite right.

That’s why iStrategyLabs built Viable.

Viable is an iOS app created by the Shaw-based agency that gives you a “viability score” for your proposed venture name. What’s viability based on? Domain availability, trademarks, whether there are any comparable products by a similar name and definition of that name — importantly, the app includes a standard dictionary definition as well as an Urban Dictionary definition.

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