The PrepFactory story begins, as many startup stories do, with a personal interaction.

CEO Darin Singh’s girlfriend (now wife) was studying for the LSAT, and very disappointed with the prep class she was taking at the time. She kept telling him how overpriced it was. And this got Singh thinking about how bizarre the standardized test prep industry is.

“To me it’s crazy that there are companies out there that keep charging for the same 10 to 15 hours of material,” he told Technical.ly in a recent conversation. These companies are just recycling the content, and making money on it every time. And while this might be an effective way to get money, Singh didn’t think it seemed fair. “Information and knowledge should be free,” he said.

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