Qorvis MSLGROUP announced its selection as the public relations agency of record for AMGA, a leader in the transformation of health care that represents multidisciplinary medical groups and integrated health systems. The engagement will center on an integrated marketing and thought leadership campaign, as the association aims to enhance its position as a premier brand in the rapidly changing healthcare sector.
"We wanted an agency with roots in the healthcare industry and were impressed by Qorvis MSLGROUP's extensive experience working with associations and non-profit healthcare organizations," said Sharon Grace, AMGA's vice president of public relations. "Their work in thought leadership on healthcare delivery systems and health payment reform issues, in addition to their digital marketing expertise, will help us to better engage current members and support larger organizational objectives."
As one of the healthcare sector's leading trade associations, AMGA, formerly known as the American Medical Group Association, advocates, educates, innovates and empowers its more than 440 multi-specialty medical group members and their more than 175,000 physicians. AMGA members, which include Mayo Clinic, Cleveland Clinic and Kaiser Permanente, deliver accountable and quality care to one in three Americans.
"Qorvis MSLGROUP is thrilled to partner with AMGA and its membership in furthering their commitment to transforming the U.S. health care system," said Chuck Alston, senior vice president and healthcare policy expert, Qorvis MSLGROUP. "AMGA is a leader in empowering health care systems to deliver coordinated, patient-centered, high-quality, value-driven health care. That is where the nation needs to go, and where we as an agency want to play a role."
AMGA joins an existing agency health care and association roster that includes the Health Care Transformation Task Force, Association for Professionals in Infection Control and Epidemiology, the Accreditation Council for Graduate Medical Education, Alzheimer's Association and The Nicholson Foundation.
Qorvis MSLGROUP is the Washington, D.C.-based unit of MSLGROUP.
About MSLGROUP
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.
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About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumer empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (SapientNitro, Sapient Global Markets, Sapient Government Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 76,000 professionals.
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