To Simon Premium Outlets officials, the new Norfolk Premium Outlets and its sister property, Williamsburg Premium Outlets nearly 50 miles north, are complementary and not competing with one another.
Still, on the website for Williamsburg Premium Outlets, it touts itself as serving “the nearby areas of Williamsburg, Virginia Beach, Norfolk and Richmond.”
Norfolk Premium Outlets, which opens June 29, sits just across the Virginia Beach border in Norfolk just off of Interstate 64 and Northampton Blvd., and within sight of Norfolk International Airport. Williamsburg Premium Outlets is off of Route 199 and Richmond Road in James City County.
