It figures a personalized health accelerator would want to personalize the experience for its companies.

When Virginia health system Inova Health closed on the 117-acre former Exxon-Mobil campus in Fairfax back in 2015, it was clear there was plenty of space to do something bold. (It was called the real estate deal of the year.) And from the start personalized medicine was going to be the focus.

By September, Inova will formally launch its personalized health accelerator, said Managing Director Hooks Johnston, a Virginia IT business and investment veteran, who founded Valhalla Partners. The former entrepreneur was brought in, along with fellow Managing Director and enterprise tech veteran Pete Jobse, to give the company’s corporate venture arm a bit of gravitas. Like other corporate accelerators, it will be a small budget item for a nonprofit health system with $3.5 billion in annual revenue. Yet, it represents a major part of Inova’s future strategy.

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