With cameras mounted to the dashboard of cars, a D.C.-based startup is looking to help local businesses figure out how much foot traffic is in a given area.

Kerb Technologies is enlisting ridesharing drivers to travel with GoPro cameras, founder Stephen Buko said. The cameras, which are provided in a kit to drivers, create images of what’s on the street.

Once the images are produced, the company utilizes computer vision to analyze the images for foot and car traffic in the area. The technology can recognize the shape of a person or car, and count that as a data point. Computer vision doesn’t identify specific people, but looks for the shape of a person, Buko said.

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