Alexandra Tobolsky and Kashyap Sridhar created VRUXDC to explore user-centered design principles in the context of virtual, augmented, and mixed reality. The meetup will focus on topics like effective storytelling, motion sickness awareness, sound immersion and usability testing.

While there’s lots of focus on expanding technological capabilities in a fast-growing medium, “Human Factors or the user’s experience should be one of the primary design considerations for a product or service,” Tobolsky said.

On Tuesday, August 29, VRUXDC will host its first meeting at ByteCubed’sheadquarters in Arlington, Va. Following a networking hour, ByteCubed Creative Director Jordan Higgins will share some of the lessons learned from the firm’s work in Microsoft’s Mixed Reality Partner Program.He will also discuss key design principles in understanding 3D holographic computing.

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