Photo courtesy Long & Foster Real Estate
Long & Foster Real Estate announced a new corporate partnership Tuesday with Virginia Commonwealth University’s (VCU) Athletics Department. The multi-year agreement is the first large-scale sponsorship that Long & Foster, based in Chantilly, has made with the Richmond university.
As part of the partnership, VCU has renamed the multi-purpose room at its Basketball Development Center as the Long & Foster Conference Room. The facility is used for business meetings during the workweek and serves as the hospitality suite for VCU’s major donors before basketball games.
Long & Foster said it also will have a suite at the women’s and men’s home basketball games, and its real estate agents will be able to invite buyers and sellers to join them in attending sporting events.
“Our agents are very enthusiastic about our most recent partnership with the largest sports attraction in the greater Richmond area,” Cindy Jez, vice president of regional marketing for Long & Foster’s Richmond, Southwest Virginia and Hampton Roads regions, said in a statement. “It affords them the opportunity to support our community and, at the same time, be a player in this new marketing endeavor.”
