Shafaq Saeed was frustrated with the fashion industry. After a decade of working multiple jobs while juggling her fashion line, she decided to help struggling indie designers like herself get the word out. This month, she’s soft-launching IndieFaves.com, a Rosslyn, Va.–based ecommerce platform that aims to connect global consumers and buyers to independent designers.

“We want to be the place for people to go and discover from independent designers,” Saeed told Technical.ly DC. “Indie designers get overlooked, because everyone is focused on big-level designers, but these guys are just as good. They deserve credit for it and visibility.”

Saeed’s business model is similar to Rent the Runway, which allows consumers to rent styles from popular designers from $30 to $159 a month

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