comScore today announced an agreement with local broadcasting group Cordillera Communication, expanding its existing relationship to include local TV ratings for WLEX (NBC) in Lexington, Ky., KATC (ABC) in Lafayette, La. and KOAA (NBC) in Colorado Springs, Colo. In addition to local ratings measurement information, the expansion agreement includes access to comScore's Advanced Audience behavioral segmentations for automotive and political ratings.
Cordillera owns and operates television stations and digital news platforms in 11 geographically diverse small- and medium-sized markets, serving more than 2.3 million U.S. households. Lexington, Lafayetteand Colorado Springs join Corpus Christie, Texas, where Cordillera already leverages comScore's stable and granular local market measurement services.
"We are excited to continue to grow our relationship with Cordillera Communication," said Steve Walsh, executive vice president of local market sales at comScore. "This expansion further highlights the value that our local measurement insights provide to our partners in markets across the U.S."
With more than a decade of experience measuring television viewership from the set-top box level across millions of households in all 210 markets, comScore is the industry's trusted source of passively-measured local television audience data. comScore's clean matching of local TV viewing data combined with Advanced Audience behavior segmentations such as automotive purchasing behavior and voter registration information continues to provide local TV stations and agencies with the tools to reach audiences in ways they had not previously considered, and reposition their business decision-making with insights not available from other sources.
About comScore
comScore is a leading cross-platform measurement company that measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, comScore's data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and a global footprint in more than 70 countries, comScore is delivering the future of measurement. Shares of comScore stock are currently traded on the OTC Market (OTC:SCOR). For more information on comScore, please visit comscore.com.
