For Soapbox Soaps, the ingredients are important. Cofounder and CEO David Simnick started the company by making soap in his kitchen around 2010. The formulas containing naturally-derived ingredients are now in soap, shampoo and body that’s available at bigger retailers like Whole Foods, Target and Rite Aid.

There’s a mission that goes along with the purchase, as well. Simnick said the decision to focus on soap arose in the first place because of the need to address sanitation issues in developing countries, and providing more soap is built into the company’s model.

“Every time you buy one of our products, we donate that product to someone in need,” Simnick said.

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