Less than two months ago, Whystle launched as a way for parents to track recalls and safety information on their purchases. The application alerts users when products are recalled or flagged as dangerous, protecting them from potentially harmful food, toys and consumer products.

CEO Lauren Bell said Whystle emerged from her experience in consumer protection law and her desire to create an application that would help simplify parenting.

Whystle has even helped Bell herself: While she was doing research and development for the application, the mother of four discovered her car seat had been recalled.

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