Since the two real-estate software companies share many brokerage clients, rezora and Contactually teamed up to create a new syncing integration that makes using the two products together more seamless. The new integration will auto-sync contacts each day from Contactually into rezora, saving time for real estate agents.

Contactually provides a SaaS-based CRM platform for real-estate agents and brokerages while rezora provides digital marketing for real-estate firms. The integration will help agents focus on engaging their contacts through rezora’s marketing efforts.

“One of the benefits of a best-in-class CRM like Contactually is that agents can keep and organize their contacts in one place; they never need to do the same work twice,” Zvi Band, CEO of Contactually, said in a press release. With the integration, Band said agents would be able to get the benefits of Contactually when using rezora.

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