Rachel Henderson and Sam Ruchlewicz
Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced that Rachel Henderson, Vice President of Virtual and Augmented Reality, and Sam Ruchlewicz, Vice President of Digital Strategy and Data Analytics, will serve as expert speakers at the Public Relations Student Society of America (PRSSA) 2018 National Conference and Public Relations Society of America (PRSA) 2018 International Conference, respectively in Austin, TX this week.
The 2018 PRSA International Conference theme is “Communications Convergence” and hosts 3,000 attendees from dozens of countries around the world.
Rachel is a featured speaker at the PRSSA, a division of PRSA that is focused on helping PR students stay ahead of marketing trends, utilize best practices and develop leadership skills, conference this week. Her session, “Cure Your Communication Skills: Health PR” will provide students with actionable insights on how to leverage cutting-edge storytelling platforms like virtual reality to build global cause-marketing and public health advocacy campaigns designed to change attitudes, alter behaviors and impact the world.
Sam is a featured speaker at the PRSA International Conference taking place in Austin, TX. His session, “Measuring Up: Using Data to Quantify the Value of PR, Social & Marketing” will provide marketing and PR professionals with a comprehensive framework for quantifying the value of communications to bottom-line outcomes.
“In the dynamic, competitive world of global health, organizations and companies need strong public relations– to help them navigate new and ever-changing forms of communication engagement,” said Rachel Henderson, VP of Virtual and Augmented Reality at Warschawski. “I am eager to share from my experience in both VR/AR and PR to help the next generation and current PR professionals alike expand their view of innovative storytelling methods to drive impact.”
“Many marketers are unclear on how or if their communications efforts are contributing to their organization’s bottom line. Without clarity of the desired business goals and KPIs, marketers and executives are not equipped to quantify the ROI of their marketing, media, social, or digital efforts,” said Sam Ruchlewicz, VP of Digital Strategy and Data Analysis. “Communications measurement is no longer optional. I am excited to have the opportunity to share methods and techniques, which communications professionals can utilize to measure their efforts and analyze the outcomes they produce.”
ABOUT THE CONFERENCES (PRSSA: https://apps-prssa.prsa.org/
The 2018 PRSSA National Conference helps PR students stay ahead of marketing trends, utilize best practices and develop leadership skills. With presentations and workshops from c-suite executives from some of the country’s most prestigious companies including IBM, Kickstand Communications, Edelman and Cultivate PR, among others, the annual PRSSA National Conference is one of the best investments any student can make.
Attendees at 2018 PRSA International Conference can expect to enhance their personal and professional network and gain fresh perspective from informative learning sessions led by 150 of the industry’s brightest and most innovative experts from all sectors, work environments and industries. Participants at PRSA include a diverse mix of thousands of industry leaders, c-suite executives, communications professionals and senior leadership from around the world.
ABOUT WARSCHAWSKI (www.warschawski.com)
Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR, Videography and Photography, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.
