Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, today announced that it has acquired controlling interest in Triblio and committed to an ongoing strategic investment in growing Triblio’s Account-Based Marketing (ABM) business. The investment allows Liferay to explore opportunities for the DXP audience to further enhance and personalize the customer journey with account-specific content and messaging. In turn, Triblio will continue to focus on delivering long-term customer value and product innovation.

“Triblio represents the next generation of B2B marketing cloud and we are fully committed to investing in the platform and growing Triblio’s ABM business,” said Liferay CEO Bryan Cheung. “Existing Liferay DXP customers will reap the benefits of this investment over time as we continue to help organizations build long-term relationships and deliver value to customers across their lifecycle.”

Triblio will continue to operate as an independent entity led by CEO Andre Yee. Andre co-founded Triblio after serving as Senior Vice President of Product Development at marketing automation software provider Eloqua. Triblio is a leading ABM cloud provider with over 100 customers and triple digit annual year over year growth. The platform offers account-based advertising, web personalization, sales orchestration, account scoring and analytics, all powered by its unique AI-based purchase intent engine.

“We are excited to receive Liferay’s investment,” said Andre Yee, CEO of Triblio. “With their strategic commitment, we intend to extend our market reach and invest significantly in our customer success and product development teams.”

Together, Liferay and Triblio are dedicated to bringing improved customer engagement and content targeting capabilities to enterprises. In addition, the two companies share a deep commitment to customer success and in giving back to the wider community.

About Liferay:

Liferay makes software that helps companies create digital experiences on web, mobile and connected devices. Our platform is open source, which makes it more reliable, innovative and secure. We try to leave a positive mark on the world through business and technology. Hundreds of organizations in financial services, healthcare, government, insurance, retail, manufacturing and multiple other industries use Liferay. Visit us at www.liferay.com.

About Triblio:

Triblio’s Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Triblio combines account-based advertising, web personalization, and sales activation features to orchestrate campaign across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores the level of interest each account has in making a purchase. With Triblio, customers like FinancialForce, Plex, and SalesLoft scale 1:1 account targeting to grow awareness, engagement, and pipeline within their target accounts. Triblio’s ABM platform has won CODiE awards for 3 years in a row. To learn more, visit www.triblio.com.