East Coast Appliance, Virginia's largest retailer of household appliances has announced its largest expansion in more than ten years. The expansion will provide additional sales and warehousing space in Hampton Roads and fuel the company's initial push into the Northern Virginia market.

East Coast has acquired the 45,000 square-foot Toys R Us property on N. Military Highway in Norfolk. The company will add 40,000 additional square feet of space on the 4 ½ acre site. The Military Highway location will serve as an East Coast Appliance Superstore and corporate headquarters as well as a warehouse and distribution center to better serve the Hampton Roads region. East Coast Appliance owner Rob Nicholson says the new location, at over 80,000 square feet, will be the largest retail store of its kind on the East Coast.

"The retail appliance business is changing rapidly," Nicholson said. "With the demise of Sears and others in this market, we see greater opportunity for growth. This expansion coincides with our new business growth strategy of offering same day/next day delivery, unparalleled depth of in-stock selections, larger retail store format, more scratch n dent "value" products to fit any budget and our "Best Price or it's Free" guarantee that has established dedicated customers and frustrated our competitors. The closing of Toys R Us stores came at just the right time to offer us some outstanding real estate opportunities."

East Coast Appliance is also setting its sights on other Virginia markets with the purchase of the 30,000 square-foot Toy R Us retail store located at Central Park in Fredericksburg. Nicholson sees Northern Virginia as an opportunity for an aggressive discount appliance retailer.

"Fredericksburg puts us within easy distance of Washington, D.C.," Nicholson says, "one of the most robust and most economically stable markets in the world."

Rob Heavner, with Retail Advisors, Inc. represented East Coast in these acquisitions.

About East Coast Appliance

Locally owned and operated by Navy Veteran, Rob Nicholson, since 1988, East Coast Appliance is the premier home appliance specialist in Virginia. East Coast will beat any locally advertised price or it's FREE! East Coast offers all major appliance brands and provides delivery and service. East Coast Appliance also serves architects and builders with the Builders Direct division.

About Retail Advisors

Retail Advisors, Inc. is Virginia's source for retail commercial real estate with a staff to help you with sales and leasing of commercial properties, as well as development consulting and business sales. Our company, founded in 2005, is located at the foot of Virginia's Historic Triangle – Jamestown, Williamsburg and Yorktown.