NoMa-based WhyHotel is expanding its alternative lodging services to an apartment complex in downtown Columbia, Maryland.

Launched in 2018, the RealLIST Startups 2019 company is launching a pop-up hotel at Juniper, the first apartment complex in Maryland’s Merriweather District. WhyHotel will temporarily manage 70 units at Juniper, a property owned by The Howard Hughes Corporation, beginning in April.

“Partnering with the Howard Hughes Corporation was a natural fit for us,” WhyHotel cofounder and CEO Jason Fudin told Technical.ly. “We’re now able to offer both business and leisure travelers in the area a unique ‘home away from home’ experience, as well as a ‘try before you buy’ experience for potential residents.”

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