Dividend-paying companies that did not cut or freeze their dividends during the previous two recessions (2001, 2008) are potential candidates to consider as a buying opportunity during the current pandemic induced market downturn, and likely third recession. These companies have not only survived two significant market corrections and the current pandemic but also continue to grow their business and generate impressive results and reward shareholders.
For this article, I focus on the July 31st Dividend Radar list of Dividend Champions, companies that have increased their dividends at least 25 consecutive years, apply a series of filters, then describe the scoring process that I use to compare and to produce my top choice to buy. Based on this analysis, T. Rowe Price Group, Inc. (TROW) emerges as the best Dividend Champion for all cycles because of its proven track record of operating results and the ability to outperform the S&P index consistently, during the past 25 years. TROW rewards shareholders, with attractive returns and dividend increases, and the only company compared currently trading at Fair Value.
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