In spite of the uncertainty caused by the COVID-19 pandemic, Hilton Worldwide Holdings Inc. (HLT) made a strong recovery in 2020 - at least in terms of stock price:
One of the most important metrics for a hotel in measuring profitability is its average daily rate, which represents hotel room revenue divided by the total number of room nights sold. Growth in this rate indicates that hotel profitability is increasing on the whole.
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