Some special days on the calendar are whimsical, some are too commercialized. International Data Privacy Day — Jan. 28 — is neither. It highlights a massive and unwieldy problem requiring immediate global attention from individuals, businesses, governments, and organizations of every kind:

Exponential data growth in our data-filled work, lives, and world means unprecedented personal and business data exposure.

First, let’s dig in and consider the data growth. Estimates in 2019 concluded that the entire digital universe in 2020 would be some 44 zettabytes of data — that is, “40 times more bytes than there are stars in the observable universe.”

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