As part of its rebranding effort, the Washington Football Team in early September launched a new fan-focused ad campaign, “No Name But Team.”
The Ashburn-based Washington Football Team announced Monday it has tapped New York City-based marketing agency Code and Theory as its agency partner while it continues its rebranding process and selects a new permanent team name.
With a branding partner selected, the team says this “kicks off the next phase of the team’s rebranding process, and will culminate in the selection of a permanent team name, identity and brand, as well as a reimagined approach to fan engagement and game day experiences,” according to a Washington Football Team statement.
After 88 years as the Washington Redskins, the team announced it was retiring the Redskins team name and logo on July 13, 2020. The decision was made following a June 2020 statement that the team would undergo a “thorough review” of the Redskins name “in light of recent events around [the] country.” By the end of July 2020, the team had said it would go by the Washington Football Team until it formally adopts a new permanent name.
