comScore Expands Relationship with Raycom TV


comScore (NASDAQ: SCOR) today announced the expansion of its partnership with Raycom for comScore's local television viewing information across five new Raycom television markets. With this agreement, comScore now has 56 TV markets under contract with Raycom.

Amarillo, Texas; Boise, Idaho; Odessa-Midland, Texas; Waco-Temple-Bryan, Texas and Wichita Falls-Lawton,Texas will become the latest Raycom markets to utilize comScore as selling currency. Of the 56 markets, Raycom now has 33 markets that use comScore Local TV service as their exclusive source of television ratings information.

"Raycom was an early supporter of Rentrak, now comScore local TV, and we are very happy to continue the expansion of our partnership," said VP of Research at Raycom Billy McDowell. "comScore Local's television measurement services provide us with reliability, stability and helps target the television audiences advertisers need to generate increased sales and profitability."

About comScore

comScore, Inc. (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. comScore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers' multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, comScore is delivering the future of measurement. For more information on comScore, please visit

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