Integrated creative agency HZDG today announces that Vicky Aloneftis is joining the company as senior director, brand planning and strategy.

A veteran of global agencies including WPP Group’s Ogilvy & Mather and Interpublic Group of Companies’ McCann, Ms. Aloneftis brings a wealth of experience to the independent agency, having overseen teams on such global businesses as Siemens, BP, and American Express. In this newly created role, she will lead and build HZDG’s brand planning and strategy group.

“Vicky is curious about everything from cultural trends and business to economics and sociology. The enthusiasm she brings to this discipline is infectious. She’s smart, passionate and a proven team leader—perfect for our growing department,” said Katie Hooper, HZDG’s Vice President of Strategy and Managing Director of the agency’s Baltimore office.

Ms. Aloneftis spent nearly 10 years at Ogilvy New York as senior partner, group planning director in brand strategy. Prior to that, she worked at McCann, independent Oasis Advertising, and Omnicom Group’s Merkley + Partners, among others. She will work across HZDG’s locations in Rockville, DC, New York and California from her base in the agency’s Baltimore office.

About HZDG: HZDG is an independent, fully integrated creative agency specializing in branding, marketing, content, and digital. For nearly three decades, our WBE-certified studio has delivered award-winning marketing for consumer, hospitality, food & beverage, sports & entertainment, technology, B2B, education and real estate brands. Led by Founder and Chief Creative Officer Karen Zuckerman, HZ employs a staff of 200+ creatives, strategists and specialists working in DC Metro, New York City, Baltimore, the Bay Area and LA. For more info, visit: www.hzdg.com