Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, VR/AR, videography and photography, creative and crisis communications agency, announced today the addition of Sid Balman as Senior Vice President in its D.C. office. Sid will oversee client strategy, day-to-day activities and new business development.

An award-winning journalist, entrepreneur, behavior-change communications specialist and author, Balman has a diverse background, including diplomatic affairs, strategic communications, business development, foreign aid and global campaigns.

Early in his career, Balman, a Pulitzer-nominated national security correspondent, covered wars in the Persian Gulf, Somalia, Bosnia-Herzegovina and Kosovo, and traveled extensively with American presidents and secretaries of state on overseas diplomatic missions.

With the emergence of the web and the commoditizing of content, he transitioned into the business aspect of communications. Balman helped found a news syndicate focused on the interests of women and girls, served as communications chief for the largest consortium of US international development organizations, headed two successful strategic communications agencies and launched a new division centered around security issues at a large international development firm.

Over two decades, Balman assisted in the conception and management of some of the most consequential efforts to increase awareness and government spending on global poverty reduction, including the UN Millennium Development Goals Campaign and Irish musician, Bono’s One Campaign. He pioneered digital strategies on behalf of a number of governments in partnership with some of the world’s leading social media, advertising and international development firms. With extensive expertise in all sectors, Balman has worked with an array of organizations, including the Gates Foundation, Google, the Conference of Catholic Bishops, Harvard, M&C Saatchi, the international litigation firm Lewis Baach and the Swiss retailing behemoth, Migros, among others.

Balman is the author of “Seventh Flag,” a work of historical fiction on the radicalization of America and Europe since World War II, scheduled for release October 2019, and a contributing writer to Outside Magazine as well as other publications.

“We are thrilled to welcome Sid Balman to the W family,” said Shana Harris, COO of Warschawski. “With over three decades of multidimensional experience in all sectors, Sid brings an extensive business acumen and expertise in strategic communications, that includes foundations and government affairs. He has already provided fantastic insight into successful business strategies and tactics, which will serve to advance Warschawski’s efforts both nationally and internationally. We look forward to working with Sid to help continue to grow the agency’s footprint.”

Sid earned a Bachelor of Arts from Vanderbilt University, a Master of Arts from American University and has done post-graduate work at Cornell University and the University of Pennsylvania Wharton School of Business. A fourth generation Texan, Sid is an avid climber, surfer, paddler and benefactor to Smith College. He currently lives in Washington, D.C. with a rotating cast of family and dogs.

ABOUT WARSCHAWSKI

Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, VR/AR and Crisis Communications.

Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been ranked as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.