Warschawski, a full-service advertising, marketing, digital, public relations, branding, web design, videography and photography, creative and crisis communications agency, today released its annual list of the top ten winners and losers in advertising following the Super Bowl. Compiled by CEO, David Warschawski, the highly anticipated annual ranking grades the best and worst ads and provides the foundation for David to provide media commentary on such topics as the newest trends and messages portrayed, ad effectiveness, and the return on investment for Super Bowl ads.

A respected branding and advertising expert, David has created a proprietary tool by which to measure the success of each Super Bowl advertisement. For dozens of years, David has been sought out by numerous national and international media outlets ranging from CNBC to PBS and National Public Radio (NPR), to provide expert commentary on Super Bowl ads.

Warschawski employs a proprietary approach in creating the Warschawski Top Ten Winners and Losers List of Super Bowl Advertising – see the full list below. Our W-Best (The Warschawski BEST) Model allows us to measure the success of any advertisement or marketing piece, and it is how Warschawski once again ranked this year’s Super Bowl ads. Ads are scored by the categories below on a scale of 1-10, with a total score of 40 being the highest.

• Brand-centric: Does it clearly reinforce the brand & what makes the brand unique?
• Emotional connection: Does it make an emotional connection with a specific target audience?
• Stand out: Does it stand out from its competitors and is it memorable?
• Target achieved: Does it have a clear target audience & does it achieve a business goal with that target?

Warschawski’s 10 Best Ads of Super Bowl 2021 in order:

• General Motors (GM), “Will Farrell/Norway Coming for You”
• Indeed, “The Rising”
• Logitech, “Dreamers, Defy Logic”
• Rocket Mortgage, “Pretty Certain”
• E*TRADE, “Finally Get in Shape”
• Uber Eats, “Wayne’s World / Eat Local”
• Tide, “Jason Alexander Hoodie”
• DoorDash, “Every Flavor Welcome”
• Paramount+, “Mount Paramount”
• Dr. Squatch, “You’re not a Dish”

Warschawski’s 10 Worst Ads of Super Bowl 2021 in order:

• Oatly Oak Milk, “Wow, No Cow”
• Inspiration 4, “Civilians for Space Mission”
• Doritos, “Flat Matthew”
• Fiverr, “Opportunity Knocks”
• Klarna, “Four Quarter Sized Cowboys”
• Scott’s Miracle Grow, “Keep Growing”
• Pringles, ”Space Return”
• Hellmann’s, “Fairy Godmayo Amy Schumer”
• Cheetos, “Mila Kunis & Ashton Kutcher”
• Squarespace, “5 to 9”

ABOUT WARSCHAWSKI

Warschawski is a national, fully integrated agency and a Google Certified Agency Partner that offers the following services under one roof: Advertising, Digital, PR, Branding, Marketing Creative Design, Web Design/Development, Social Media, and Crisis Communications. Warschawski delivers the experience and expertise of a large firm coupled with the personalized attention and care of a boutique agency. Warschawski was named the 2017 “U.S. Small Agency of the Year.” This is the sixth time the agency has won top honors in its 21 years of existence. For ten consecutive years, it also has been recognized as one of the top 30 “Best Agencies to Work For” in the U.S. The company, whose clients include Fortune 500 and Inc. 500 companies, has won more than 200 awards for its marketing communications work in 15 years. Warschawski was founded in 1996 and has offices in New York, Washington D.C. and Baltimore.